{"id":2329,"date":"2026-08-13T22:58:53","date_gmt":"2026-08-13T20:58:53","guid":{"rendered":"https:\/\/patricia-heinis.de\/?page_id=2329"},"modified":"2026-08-13T22:59:06","modified_gmt":"2026-08-13T20:59:06","slug":"marketing-and-practice-building","status":"publish","type":"page","link":"https:\/\/patricia-heinis.de\/en\/for-professionals\/marketing-and-practice-building\/","title":{"rendered":"Marketing and Building Your Practice"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2329\" class=\"elementor elementor-2329 elementor-2311\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c62c1d9 e-con-full e-flex e-con e-parent\" data-id=\"c62c1d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3da360f e-flex e-con-boxed e-con e-child\" data-id=\"3da360f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d6a405 e-con-full e-flex e-con e-child\" data-id=\"7d6a405\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f349653 elementor-widget elementor-widget-text-editor\" data-id=\"f349653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Praxis Heinis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdfc578 elementor-widget elementor-widget-heading\" data-id=\"fdfc578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing and Building Your Practice<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5efe82 e-flex e-con-boxed e-con e-parent\" data-id=\"d5efe82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-719fbbf e-con-full e-flex e-con e-child\" data-id=\"719fbbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1699d2 elementor-widget elementor-widget-text-editor\" data-id=\"b1699d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For professionals<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f65fbc elementor-widget elementor-widget-heading\" data-id=\"6f65fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Becoming visible without contorting yourself<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63372ed elementor-widget elementor-widget-text-editor\" data-id=\"63372ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before I decided to offer psychotherapy, I worked for twenty years in business \u2013 among other things in marketing, brand communication and purchasing.<\/p><p>Those skills from my corporate years served me well when I built my own practice. And just like the experience from building it, I now want to share them with more people. Many conversations with colleagues have shown me how much need there is \u2013 and perhaps how much uncertainty.<\/p><p>This offer is open to professionals of every orientation. You do not need to have anything to do with sexuality or relationship diversity, and it is meant especially for everyone at the beginning of working for themselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0db9711 e-con-full e-flex e-con e-child\" data-id=\"0db9711\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-227dd68 elementor-widget elementor-widget-image\" data-id=\"227dd68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"687\" height=\"1024\" src=\"https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/04\/magnifics_upscale-precision-rHvjSqZLeNvKiJJLn9JN-Patricia-Studio-687x1024.png\" class=\"attachment-large size-large wp-image-1849\" alt=\"\" srcset=\"https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/04\/magnifics_upscale-precision-rHvjSqZLeNvKiJJLn9JN-Patricia-Studio-687x1024.png 687w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/04\/magnifics_upscale-precision-rHvjSqZLeNvKiJJLn9JN-Patricia-Studio-201x300.png 201w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/04\/magnifics_upscale-precision-rHvjSqZLeNvKiJJLn9JN-Patricia-Studio-768x1145.png 768w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/04\/magnifics_upscale-precision-rHvjSqZLeNvKiJJLn9JN-Patricia-Studio-1030x1536.png 1030w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/04\/magnifics_upscale-precision-rHvjSqZLeNvKiJJLn9JN-Patricia-Studio-1374x2048.png 1374w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/04\/magnifics_upscale-precision-rHvjSqZLeNvKiJJLn9JN-Patricia-Studio-scaled.png 1717w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ab970e e-flex e-con-boxed e-con e-parent\" data-id=\"7ab970e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9a47da e-con-full e-flex e-con e-child\" data-id=\"d9a47da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-009b8a7 elementor-widget elementor-widget-heading\" data-id=\"009b8a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Possible themes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ba551e e-con-full e-flex e-con e-child\" data-id=\"1ba551e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11f31f6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"11f31f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"512\" height=\"512\" viewBox=\"0 0 512 512\"><path d=\"M256,464C141.31,464,48,370.69,48,256S141.31,48,256,48s208,93.31,208,208S370.69,464,256,464Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Positioning: what your practice stands for, what it does not \u2013 and which core strengths you carry outward<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"512\" height=\"512\" viewBox=\"0 0 512 512\"><path d=\"M256,464C141.31,464,48,370.69,48,256S141.31,48,256,48s208,93.31,208,208S370.69,464,256,464Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand core and design: a presence that fits you and is recognisable<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"512\" height=\"512\" viewBox=\"0 0 512 512\"><path d=\"M256,464C141.31,464,48,370.69,48,256S141.31,48,256,48s208,93.31,208,208S370.69,464,256,464Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Website and copy: what belongs on the page so people stay and get in touch<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d862645 e-con-full e-flex e-con e-child\" data-id=\"d862645\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc79d5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4fc79d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"512\" height=\"512\" viewBox=\"0 0 512 512\"><path d=\"M256,464C141.31,464,48,370.69,48,256S141.31,48,256,48s208,93.31,208,208S370.69,464,256,464Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Being seen and found: Google profile, directories and the basics of SEO<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"512\" height=\"512\" viewBox=\"0 0 512 512\"><path d=\"M256,464C141.31,464,48,370.69,48,256S141.31,48,256,48s208,93.31,208,208S370.69,464,256,464Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fees and pricing, without selling yourself short<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"512\" height=\"512\" viewBox=\"0 0 512 512\"><path d=\"M256,464C141.31,464,48,370.69,48,256S141.31,48,256,48s208,93.31,208,208S370.69,464,256,464Z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Starting a practice: what really matters, and in which order<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3219262 e-flex e-con-boxed e-con e-parent\" data-id=\"3219262\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-253e52f e-con-full e-flex e-con e-child\" data-id=\"253e52f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02a11e8 elementor-widget elementor-widget-image\" data-id=\"02a11e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/08\/fachpersonen-beratung-1024x687.jpg\" class=\"attachment-large size-large wp-image-2307\" alt=\"Laptop auf aufgeraeumtem Schreibtisch vor hellblauer Wand\" srcset=\"https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/08\/fachpersonen-beratung-1024x687.jpg 1024w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/08\/fachpersonen-beratung-300x201.jpg 300w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/08\/fachpersonen-beratung-768x515.jpg 768w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/08\/fachpersonen-beratung.jpg 1264w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccd86c0 e-con-full e-flex e-con e-child\" data-id=\"ccd86c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-094d16d elementor-widget elementor-widget-heading\" data-id=\"094d16d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Individual consulting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72abe8b elementor-widget elementor-widget-text-editor\" data-id=\"72abe8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is where we take the time to answer your specific questions and work towards your goal.<\/p><p><strong>190 \u20ac per session (50 minutes, online).<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d832e elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"73d832e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@patricia-heinis.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 30 18\" xml:space=\"preserve\"> <g> <path d=\"M21,18c-0.6,0-1-0.4-1-1c0-0.3,0.1-0.5,0.3-0.7L27.6,9l-7.3-7.3c-0.4-0.4-0.4-1,0-1.4s1-0.4,1.4,0l8,8c0.4,0.4,0.4,1,0,1.4 l-8,8C21.5,17.9,21.3,18,21,18z\"><\/path> <path d=\"M21,10H1c-0.6,0-1-0.4-1-1s0.4-1,1-1h20c0.6,0,1,0.4,1,1S21.6,10,21,10z\"><\/path> <\/g> <\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request an appointment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b1ae0d e-flex e-con-boxed e-con e-parent\" data-id=\"2b1ae0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f6173b e-con-full e-flex e-con e-child\" data-id=\"6f6173b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-569299a elementor-widget elementor-widget-heading\" data-id=\"569299a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7acf36 elementor-widget elementor-widget-html\" data-id=\"e7acf36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-215 .elementor-element-4b31082{display:none!important;}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-517cb74 e-con-full e-flex e-con e-child\" data-id=\"517cb74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9031e elementor-widget elementor-widget-toggle\" data-id=\"4d9031e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8131\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-8131\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 50 50\" style=\"enable-background:new 0 0 50 50;\" xml:space=\"preserve\"> <style type=\"text\/css\"> .st0{fill:#CAA582;} <\/style> <g id=\"Ebene_3\"> <\/g> <g> <polygon class=\"st0\" points=\"7.6,18.8 8.8,17.3 25,30.3 41.2,17.3 42.4,18.8 25,32.7 \"><\/polygon> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 50 50\" style=\"enable-background:new 0 0 50 50;\" xml:space=\"preserve\"> <style type=\"text\/css\"> .st0{fill:#999698;} <\/style> <g id=\"Ebene_3\"> <\/g> <g> <polygon class=\"st0\" points=\"42.4,31.2 41.2,32.7 25,19.7 8.8,32.7 7.6,31.2 25,17.3 \"><\/polygon> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What does it cost?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8131\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-8131\"><p>Individual consulting costs 190 \u20ac per session (50 minutes online). All prices are final prices \u2013 as a small business under \u00a7 19 of the German VAT Act (Kleinunternehmerregelung) I do not charge VAT.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8132\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-8132\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 50 50\" style=\"enable-background:new 0 0 50 50;\" xml:space=\"preserve\"> <style type=\"text\/css\"> .st0{fill:#CAA582;} <\/style> <g id=\"Ebene_3\"> <\/g> <g> <polygon class=\"st0\" points=\"7.6,18.8 8.8,17.3 25,30.3 41.2,17.3 42.4,18.8 25,32.7 \"><\/polygon> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 50 50\" style=\"enable-background:new 0 0 50 50;\" xml:space=\"preserve\"> <style type=\"text\/css\"> .st0{fill:#999698;} <\/style> <g id=\"Ebene_3\"> <\/g> <g> <polygon class=\"st0\" points=\"42.4,31.2 41.2,32.7 25,19.7 8.8,32.7 7.6,31.2 25,17.3 \"><\/polygon> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do we start?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8132\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-8132\"><p>With a free discovery call. After that we both know whether it fits and what to work on first.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8133\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-8133\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 50 50\" style=\"enable-background:new 0 0 50 50;\" xml:space=\"preserve\"> <style type=\"text\/css\"> .st0{fill:#CAA582;} <\/style> <g id=\"Ebene_3\"> <\/g> <g> <polygon class=\"st0\" points=\"7.6,18.8 8.8,17.3 25,30.3 41.2,17.3 42.4,18.8 25,32.7 \"><\/polygon> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 50 50\" style=\"enable-background:new 0 0 50 50;\" xml:space=\"preserve\"> <style type=\"text\/css\"> .st0{fill:#999698;} <\/style> <g id=\"Ebene_3\"> <\/g> <g> <polygon class=\"st0\" points=\"42.4,31.2 41.2,32.7 25,19.7 8.8,32.7 7.6,31.2 25,17.3 \"><\/polygon> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Do you also implement things?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8133\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-8133\"><p>Implementation stays with you. Where it makes sense, concepts are worked out \u2013 we discuss that together.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8134\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-8134\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 50 50\" style=\"enable-background:new 0 0 50 50;\" xml:space=\"preserve\"> <style type=\"text\/css\"> .st0{fill:#CAA582;} <\/style> <g id=\"Ebene_3\"> <\/g> <g> <polygon class=\"st0\" points=\"7.6,18.8 8.8,17.3 25,30.3 41.2,17.3 42.4,18.8 25,32.7 \"><\/polygon> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Ebene_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 50 50\" style=\"enable-background:new 0 0 50 50;\" xml:space=\"preserve\"> <style type=\"text\/css\"> .st0{fill:#999698;} <\/style> <g id=\"Ebene_3\"> <\/g> <g> <polygon class=\"st0\" points=\"42.4,31.2 41.2,32.7 25,19.7 8.8,32.7 7.6,31.2 25,17.3 \"><\/polygon> <\/g> <\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do I know this works?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-8134\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-8134\"><p>I cannot and will not promise you anything. What I bring are twenty years in business \u2013 marketing, brand communication, purchasing \u2013 and the experience of building my own practice: what worked, what cost me time, and what I would do differently today.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a485495 e-con-full e-flex e-con e-child\" data-id=\"a485495\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9013a7f elementor-widget elementor-widget-image\" data-id=\"9013a7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/07\/praxis-sofa-spiegel-1024x576.jpg\" class=\"attachment-large size-large wp-image-2180\" alt=\"Therapieraum der Praxis Patricia Heinis in M\u00fcnchen: dunkelblaues Sofa mit hellen Kissen unter einem goldgerahmten Spiegel\" srcset=\"https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/07\/praxis-sofa-spiegel-1024x576.jpg 1024w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/07\/praxis-sofa-spiegel-300x169.jpg 300w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/07\/praxis-sofa-spiegel-768x432.jpg 768w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/07\/praxis-sofa-spiegel-1536x864.jpg 1536w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/07\/praxis-sofa-spiegel-800x450.jpg 800w, https:\/\/patricia-heinis.de\/wp-content\/uploads\/2026\/07\/praxis-sofa-spiegel.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d8453 elementor-widget elementor-widget-heading\" data-id=\"53d8453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Still unsure whether this fits?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5959309 elementor-widget elementor-widget-text-editor\" data-id=\"5959309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Write me a short message about where you stand \u2013 I will tell you what I can do for you.<\/p><p><a href=\"mailto:info@patricia-heinis.de\">info@patricia-heinis.de<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EN<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":2326,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-2329","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- 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From twenty years in business. 190 \u20ac per session.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/patricia-heinis.de\/en\/for-professionals\/marketing-and-practice-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and Building Your Practice | Patricia Heinis\" \/>\n<meta property=\"og:description\" content=\"Consulting on positioning, website, visibility and fees \u2013 for professionals of every orientation, especially when starting out. 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